Future of Cleanliness: Trends Shaping the Hand Sanitizer Market

The global hand sanitizer market size was valued at USD 2.85 billion in 2022 and is projected to grow from USD 3.01 billion in 2023 to USD 3.80 billion by 2030, exhibiting a CAGR of 3.8% during the forecast period.

Hand sanitizers refer to anti-infection skincare products that protect the hands from disease-causing bacteria and viruses. As more people are becoming aware of the benefits of maintaining a good personal hygiene routine, the demand for hand sanitizers is projected to grow across the world. This will positively impact the hand sanitizer market growth.

Fortune Business Insights™ displays this information in a report titled, "Hand Sanitizer Market, 2023-2030."

LIST OF KEY COMPANIES PROFILED

  • Reckitt Benckiser Group Plc (U.K.)
  • Gojo Industry Inc. (U.S.)
  • Henkel AG & Company (Germany)
  • Himalaya Global Holdings Ltd. (India)
  • Unilever Plc. (U.K.)
  • Bacardi Limited (Bermuda)
  • CVS Health (U.S.)
  • Best Sanitizer Inc. (U.S.)
  • Proctor & Gamble (U.S.)
  • SC Johnson & Son, Inc. (U.S.)

Segments:

Gel Segment to Dominate due to based Wide Demand for Gel-based Sanitizing Solutions

Based on product form, the market is segmented into foam, gel, and liquid. The gel segment is expected to hold a considerable market share as gel-based sanitizers are more effective for germ protection than its counterparts.

Alcohol-based Sanitizers to Gain Traction due to their Robust Disease-Fighting Capabilities

Based on type, the market is segmented into alcohol-based and alcohol-free. The alcohol-based segment is predicted to dominate the market as these products are more effective in fighting off disease-causing bacteria and germs and can prevent infections.

Customers to Prefer Supermarkets/Hypermarkets for their Wider Product Choice and Heavy Discounts

Based on distribution channel, the market is segmented into pharmacy stores, supermarkets/hypermarkets, online retail channels, and others such as department stores, drug stores, and grocery stores. The hypermarket & supermarket segment holds a dominant position in the global market as these stores house a wider range of hand sanitizing solutions from different brands and offer heavy discounts on bulk purchases.

Hand Sanitizing Products to Gain Popularity Across Hospitals Due to Rising Patient Admissions

Based on end-user, the market is segmented into schools, restaurants, hospitals, household purpose, and others such as shopping plazas, the military, the corporate sector, and hotels.

The hospital segment dominates the market as the average patient footfall across hospitals is rising every year, which may boost the demand for hand sanitizing solutions.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report analyzes the market in detail and highlights crucial areas such as prominent companies, product types, forms, leading end-users, and distribution channels. The report also delivers insights into the latest market trends and covers top industry developments. Besides the factors mentioned above, the report informs readers on the industry’s competitive landscape and the factors that have contributed to the market’s growth in recent years.

Drivers and Restraints:

Rising Government Support to Promote Hygiene Products will Augment Market Progress

Governments across the world are launching various initiatives and programs to promote the significance of personal hygiene and cleanliness, thereby generating robust demand for personal care items. Moreover, doctors and healthcare professionals are increasingly recommending various tips to maintain a good hygiene routine, which will further propel the market growth.

However, rising availability of alternative products may hinder the market’s development.

Regional Insights:

North America to Lead Market Growth with Growing Presence of Reputed Product Manufacturers

North America is set to dominate the global market as the region has a vast presence of leading product manufacturers such as Nice Pak, Gojo Industries Inc., Vi Jon Inc., Edgewell Personal Care, and many others.

Europe is also anticipated to hold a sizeable market share due to the governments’ support to create a strong medical infrastructure.

Competitive Landscape:

Effective Distribution Channels and Product Innovations by Leading Companies to Accelerate Market Growth

Some of the key companies operating in the market are focusing on innovating their disinfectant solutions to attract more customers. They are also trying to create and expand a strong product distribution network to seal their market positions and increase their global presence.

Key Industry Development:

  • November 2022: Reckitt Benckiser Group Plc. partnered with Essity AB to introduce a wide range of personal care products, such as antimicrobial foam soaps, multipurpose cleanser sprays, and hand sanitizing gels in Ireland, the U.K., Austria, and Germany.

Reference Link:

https://www.fortunebusinessinsights.com/hand-sanitizer-market-102710

 

 

 

Future Femininity: Trends Shaping the Feminine Hygiene Products Market

The global feminine hygiene products market size was valued at USD 39.66 Bn in 2022 and is projected to reach from USD 41.29 Bn in 2023 to USD 62.66 Bn by 2030, exhibiting a CAGR of 6.1% during the forecast period. Feminine hygiene products are essential items designed to help women manage their menstrual cycles and maintain personal hygiene.

The sales of feminine hygiene products have grown tremendously in recent years as more women are gaining awareness on the importance of maintaining proper menstrual hygiene. Women residing in rural areas neither have access to proper menstrual hygiene products nor receive adequate education on the importance of the same. Such lack of awareness can have some serious consequences such as temporary infection in the genital areas and infertility. Such factors are expected to positively affect the feminine hygiene products market growth.

Fortune Business Insights™ displays this information in a report titled, "Feminine Hygiene Products Market, 2024-2030."

LIST OF KEY COMPANIES PROFILED IN THE REPORT

  • Procter & Gamble Company (U.S.)
  • Unicharm Corporation (Japan)
  • Essity AB (Sweden)
  • Kimberly-Clark Corporation (U.S.)
  • Ontex Group NV (Belgium)
  • Edgewell Personal Care (U.S.)
  • Maxim Hygiene (U.S.)
  • Hengan International Group (China)
  • TZMO SA (Poland)

Segments:

Menstrual Care Products are Highly Used by Women to Effectively Manage Menstrual Cycle

Based on product type, the market is segmented into menstrual care products and cleaning & deodorizing products. The menstrual care products segment accounted for the largest feminine hygiene products market share as women use these products every month during their menstrual cycle.

Heavy Discounts and Bulk Purchases to Boost Customer Footfall at Hypermarkets/Supermarkets

In terms of distribution channel, the market is segmented into hypermarket/supermarket, convenience stores, drug stores, and others. The hypermarkets/supermarket segment holds a dominant position in the market as women buy their hygiene products in bulk at these stores since these shops offer heavy discounts on such products.

With respect to region, the market covers North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The research report offers an in-depth analysis of the industry and highlights prominent areas, such as distribution channels, competitive landscape, and key product types. The report also offers insights into the latest market trends and highlights key developments in the industry.

Drivers and Restraints:

Growing Menstrual Literacy Rate to Boost Market Growth

Feminine hygiene products play a vital role in helping women manage their period flow effectively. Nowadays, more women in the rural areas are receiving education on the importance of using products, such as menstrual cups, tampons, and sanitary pads, thereby boosting the menstrual literacy rate. Since there has been a commendable rise in the number of working women, the demand for these products has grown, thereby boosting the market growth.

However, low access of menstrual hygiene products in underdeveloped areas may hinder the market development.

Regional Insights:

Asia Pacific Market to Grow Considerably with Better Awareness About Menstrual Hygiene

Asia Pacific is expected to dominate the global market as the region is witnessing a notable rise in hygiene awareness in countries such as India and China.

North America and Europe markets have shown tremendous growth due to factors such as higher income level of women, better sanitation practice, and greater awareness about menstrual hygiene.

Competitive Landscape:

Key Market Players to Develop Innovative Products to Cement their Market Positions

Companies, such as Unilever, Procter & Gamble, Kimberley Clark, and many local and startup companies, are leading the market growth as these players are developing easy-to-use and safer feminine hygiene products. These products are being made with softer materials to minimize the risk of rashes and allergies, which will help them consolidate their market positions.

Key Industry Development:

  • June 2021: Callaly, a British manufacturer of menstrual management products, partnered with Sustainable Materials Innovation Hub (SMI Hub) to produce sustainable materials for menstrual hygiene products.

Reference Link:

https://www.fortunebusinessinsights.com/feminine-hygiene-products-market-103530

 

 

 

 

Future of Intimacy: Trends Shaping the Condom Market

The global condom market size was worth USD 5.31 billion in 2020 and is projected to grow from USD 5.87 billion in 2021 to USD 10.97 billion by 2028, exhibiting a CAGR of 9.4% during the forecast period of 2021-2028.

The Report Lists the Key Companies in the Condom Market:

  • Reckitt Benckiser Group (Slough, U.K.)
  • LifeStyles Healthcare Pte Ltd (Melbourne, Australia)
  • Mankind Pharma (New Delhi, India)
  • Church & Dwight Co., Inc. (Ewing, U.S.)
  • Cupid Limited (Nashik, India)
  • Karex Berhad (Selangor, Malaysia)
  • Veru Inc. (Miami, U.S.)
  • HLL Lifecare Limited (Thiruvananthapuram, India)
  • Mayer Laboratories, Inc. (Sonoma, U.S.)
  • Okamoto Industries, Inc. (Tokyo, Japan)

The report on the condom market features:

  • Far-reaching analysis of the market
  • Essential facts about prominent players
  • Dominant regions in the market
  • Key drivers and trends
  • Significant development
  • Market challenges and restraints
  • Coronavirus effect

Market Driver:

Increasing Consciousness about Birth Control to Effectively Uplift Market

The growing knowledge about the use of condoms as a contraceptive can have an excellent impact on the market growth during the forecast period.  As per the report, Contraceptive Use by Method 2019 of the United Nations, the prevalence of male condoms has escalated from 4.5% in 1994 to 10.0% in 2019 globally. As per the same report, the number of women (those with reproductive age of 15 to 49 years) relying on male condoms as a means of contraception has substantially increased from 64 million in 1994 to 189 million in 2019. Furthermore, the increasing utilization of other control methods such as oral pills can simultaneously improve the prospects of the market. However, oral pills have adverse effects and cause hormonal imbalance in women, resulting in serious health problems. Therefore, the weakened inclination towards contraceptive pills among women can subsequently fuel demand for condoms. Besides, the rising sex education in developing nations can have a positive impact on the market in the forthcoming years.

Increased Supply of Essential Health Products to Elevate Market amid COVID-19

The lockdown imposed by governments restricted the supply of various products. However, the accessibility and supply of essential wellness products have improved the scope of the market during the pandemic. The United Nations Population Fund (UNFPA) provided a summary in their brief published in April 2020 ‘Condoms and lubricants in the time of COVID-19’. It has provided necessary actions that needed to be taken to sustain supplies of condoms during the time of COVID-19 to ensure unintended pregnancies, as well as other concerns of unprotected sex, do not surface during the lockdown. Moreover, the increasing product availability and enhanced supply chain with no lockdown will consequently boost the growth of the market in the time of the pandemic.

Regional Analysis:

Ever-increasing Population to Spur Demand in Asia Pacific

The market in Asia Pacific is lucrative and is expected to experience a rapid growth rate during the forecast period owing to the ever-increasing population and increasing education level in the developing nations. The growing awareness regarding birth control methods can have an excellent impact on the market in Asia Pacific. The implementation of childbearing policies to control the population will effectually aid the growth of the market in the region. The increasing number of unwanted pregnancies will further spur demand for condoms, thus promoting the growth of the market. As per the report, Contraceptive Use by Method 2019 of the United Nations, in Eastern and South-Eastern Asia, condoms are one of the most prevalent contraceptive methods accounting for 17% share in 2019. Europe and North America are expected to experience a steady growth rate owing to the higher usage rate of contraceptive products. As per the report, Contraceptive Use by Method 2019 of the United Nations, condoms in Europe and Northern America account for 14.6% share among all contraceptive methods in 2019.

Key Development:

  • October 2020: Durex, a condom brand based in Britain introduced a new product range, ‘‘Durex invisible condoms’’. This was launched in India as India’s thinnest condom product.

Reference Link:

https://www.fortunebusinessinsights.com/condom-market-104519

 

 

 

 

Future Flex: Trends Shaping the Yoga Clothing Market

The global yoga clothing market size is USD 25.74 billion in 2022 and is projected to grow from USD 27.63 billion in 2023 to USD 46.67 billion in 2030, with a CAGR of 7.78% in 2023-2030.

With the population increasingly adopting healthier lifestyles, there has been a spike in the demand for products among fitness enthusiasts. Growth in the popularity of yoga is set to pave a positive pathway for product demand. Rising number of health clubs & major clothing brands to propel market growth. Fortune Business Insights™ shares this information in its report titled “Yoga Clothing Market, 2023-2030.

List of Key Players Profiled in the Market Report: -

  • Adidas AG (Germany)
  • Alo Yoga (U.S.)
  • Athleta Inc. (U.S.)
  • Hanesbrands Inc. (U.S.)
  • Lululemon Athletica Inc. (Canada)
  • Nike Inc. (U.S.)
  • PUMA SE (Germany)
  • Ralph Lauren Corp. (U.S.)
  • Under Armour Inc. (U.S.)
  • Outdoor Voices (U.S.)

Segmentation

Bottom Wear to Lead Due To Its Popularity

On the basis of type, the market is divided into top wear, bottom wear, and others.  The bottom wear segment is projected to have the largest market share due to the popularity of bottom wear being commonly used as fashion apparel.

Female Segment to Lead As Many Women Adopt and Practice Yoga

On the basis of end-user, the market is divided into male and female.  The female segment dominates with the largest market share as many women use yoga to have healthy menstrual cycles and treat menstrual problems.

Offline Stores to Lead As They Offer the Chance to Physically Verify a Product's Quality

On the basis of distribution channels, the market is divided into offline stores and e-commerce stores.  Offline stores are set to dominate with the largest market share as these stores offer shoppers the opportunity to physically verify a product's quality before purchasing it.

Report Coverage

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. Additionally, it examines the regional developments and the strategies undertaken by the market's key players.

Drivers and Restraints

Focus On Key Brands on the Utilization of Recycled Plastic to Propel the Demand for Product

Focus on key brands on the utilization of recycled plastic is anticipated to drive the yoga clothing market growth. Major brands have been directing their focus toward utilizing recycled plastic for yoga apparel production. The increasing adoption and utilization of fitness apps and celebrities launching their product line is also set to fuel the market growth.  

However, the presence of availability of various alternatives is expected to hamper the market growth.

Regional Insights

North America To Lead Due To Increasing Adoption Of The Product

North America holds the largest part of the yoga clothing market share due to the increasing adoption of the product. The market stood at USD 8.56 billion in 2022 due to increasing spending on consumer products of fitness clothing. The region’s e-commerce sector is experiencing increasing consumer preference for online shopping is fueling the consumption rate.

Europe has a significant market share due to its high purchasing ability owing to the low unemployment rate and being highly health-conscious works.  

Competitive Landscape

Key Market Players Have Been Shifting Their Attention toward the Production of Smart Yoga Pants

The key market players have been shifting their attention toward the production of smart yoga pants which are designed for yoga practices. The newly designed pants provide users with accurate feedback on their performances.

Key Industry Development

  • September 2022- Spanx launched a set of activewear which includes new tracks pants, yoga pants, tennis skirts, and others with pockets. This expanded the existing product portfolio of the company.

Reference Link:

https://www.fortunebusinessinsights.com/yoga-clothing-market-106312

 

 

 

Future of Relaxation: Trends Shaping the Bath and Shower Products Market

The global bath and shower products market size was valued at USD 46.70 billion in 2022 and the market is projected to grow from USD 48.83 billion in 2023 to USD 70.88 billion by 2030, exhibiting a CAGR of 5.47% during the forecast period.

In maintaining personal health and hygiene, bath products have evolved from simple scrubbing soaps to novel bath salts and gels. Aromatherapy is gaining momentum among consumers supporting the adoption of fragranced bathroom products due to the rising concerns regarding body odor.

This information is provided by Fortune Business Insights™ in its research report titled “Bath and Shower Products Market, 2023-2030.

Segmentation:

Bath Soaps to Hold the Maximum Share Owing to Widespread Availability

On the basis of product, bath soaps are cheaper compared to other types; hence this segment drives the market growth. The cheaper price and affordability of these products have made it a preferred choice among several developing nations such as India, Mexico, and various African countries.

Solid Segment to Dominate the Market Owing to the Huge Range of Products

Based on form, the market is divided into solid, liquid, gel, and others. The solid segment includes various products such as bath bombs, bars, salts, and petals. The attract customers and kids, soaps are prepared in various uniquely shaped solid bathing products with cartoon characters in attractive colors are gaining momentum.

Women Segment to Hold the Largest Share Owing to Growing Feminine Hygiene

According to end-users, the market is bifurcated into men and women. The growing number of working women and increasing awareness regarding feminine hygiene will help the women’s segment to hold its position in the market during the projected period.

Supermarket/Hypermarket Segment to Dominate Owing to Easy Purchase

As per distribution, the market is divided into online channels, hypermarkets/supermarkets, convenience stores, and others. The supermarkets/hypermarkets are best for buying household products in bulk, as they offer discounts on the big pouches of shower gel refills and bar soaps.

Report Coverage:

The report offers:

  • Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
  • Comprehensive insights into regional developments.
  • List of major industry players.
  • Key strategies adopted by the market players.
  • Latest industry developments such as product launches, partnerships, mergers, and acquisitions.

Drivers and Restraints:

Growing Demand for Baby Products and In-Shower Product Range to Propel Growth

The demand for baby care products is gaining popularity globally as parents are more concerned about their baby’s health. Manufacturers are formulating these products with safer ingredients that do not cause any harm or irritation to the baby’s skin. In-shower products segment gains traction due to their dual effects as bathing and sun-protective and bathing and moisturizing effects delivered by a single product. Various shower and bath products contain harmful and toxic ingredients such as 1,4-dioxane or formaldehyde, showing negative effects on the skin, such as allergic reactions or rashes. This is anticipated to come up as a challenge to market growth.

Regional Insights:

Asia Pacific to Dominate the Market Due to Warmer Climate Condition to Drive the Market Growth

Asia Pacific held the largest share in 2022 and is anticipated to dominate the global bath and shower products market during the projected period. This dominance is credited to growing hygiene awareness and high temperature. The Asian population pays for higher demand for these products. North America is mostly driven by the adoption of shower gel products and the high-cost body was owing to high-income groups in the U.S. and Canada.

Competitive Landscape:

Key Players to Adopt Growth Strategies to Gain a Competitive Advantage

Key players such as Natura, Unilever, Henkel, and Natura & Co., among other key players, adopt key strategies to gain momentum in the market growth. Moreover, the growing popularity among consumers towards vegan and organic bath and shower products offered delivered in recyclable packaging supports its sustainability.

Key Industry Development:

  • July 2022: CLEANO2 announced the launch of body bar soap. The launch will help the company in growing its product line and revenue of the company.

Reference Link:

https://www.fortunebusinessinsights.com/bath-and-shower-products-market-103302

 

 

 

Future of Leather: Trends Shaping the Leather Goods Market

The global leather goods market size was valued at USD 440.64 billion in 2022 and is projected to grow from USD 468.49 billion in 2023 to USD 738.61 billion by 2030, exhibiting a CAGR of 6.7% during the forecast period.

This information is provided by Fortune Business Insights™ in its research report, titled “Leather Goods Market, 2023-2030”.

List of Key Players Mentioned in the Report:

  • Hermes International (France)
  • LVMH Moët Hennessy Louis Vuitton (France)
  • Kering (France)
  • Prada (Italy)
  • Capri Holdings (U.S.)
  • Vf Corporation (U.S.)
  • Kuraray Co., Ltd. (Japan)
  • R. Polycoats Pvt. Ltd. (India)
  • Adriano Di Marti (Mexico)
  • Broke Mate (India)

Segments:

Synthetic Leather to Gain Traction Owing to Increasing Costs

On the basis of source, the market is subdivided into synthetic leather and full-grain leather. The synthetic leather segment is expected to register commendable expansion over the forecast period. The rise can be credited to the rising product demand in the footwear and apparel industry.

Footwear Segment to Record Substantial Growth Driven by Prevalence of Durable Footwear

Based on product, the market for leather goods is segmented into luggage, apparel, footwear, and others. Of these, the footwear segment is slated to register appreciable growth throughout the estimated period. The surge can be attributed to the escalating demand for durable footwear.

Men Segment to Register Commendable Growth Due to Surging Demand for Luxury Footwear

On the basis of end-user, the market is fragmented into women, men, and kids. The men’s segment is poised to record substantial expansion over the forecast period. The escalation is being driven by the higher requirement for formal wear, leather shoes, jackets, and other goods.

Based on geography, the market has been analyzed across Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage:

The report provides a comprehensive analysis of the key factors propelling the business scenario over the forthcoming years. It further gives an insight into the major aspects driving industry growth across various regions. Some of the additional aspects include the vital steps taken by leading market participants for strengthening their business position.

Drivers and Restraints:

Market Value to Surge Owing to Growing Demand for Luxury Goods

One of the major aspects propelling the leather goods market growth is the rising prevalence of natural leather as a luxury product and the escalating product usage in fashion shows. The market expansion is further impelled by the growing demand for handmade and customized goods.

However, the industry expansion may be hindered due to the process of leather production from animal hides and skins.

Regional Insights:

Europe to Lead Driven by Presence of Major Manufacturers

The Europe leather goods market share is expected to register appreciable expansion throughout the study period. The surge can be credited to the increasing footwear demand and the presence of major manufacturers in the region.

North America is estimated to record commendable growth over the estimated period. The rise is being driven by the substantial demand for luxury goods in the region.

Competitive Landscape:

Major Players Enter into Partnership Deals to Enhance Product Reach

Key leather goods companies are focused on the adoption of various initiatives for strengthening their position in the market. These include acquisitions, merger agreements, and the formation of alliances. Besides, several companies are entering into collaborations and partnership deals to increase their geographical footprint.

Key Industry Development:

  • April 2020 – Air Jordan and Dior rolled out its new sneakers Air Jordan 1 High OG Dior produced from the same Italian leather that is used by Dior for its bags.

Reference Link:

https://www.fortunebusinessinsights.com/leather-goods-market-104405

 


 

Future Fashionistas: Trends Shaping the Baby Apparel Market

The global baby apparel market size was valued at USD 62.36 billion in 2022 and is projected to grow from USD 64.64 billion in 2023 to USD 95.22 billion by 2030, exhibiting a CAGR of 5.69% during the forecast period.

The children's wear industry has been significantly influenced by the growing impact of social media and evolving fashion trends. An example of this is the introduction of Gerber Modern Moments baby apparel by Gerber Childrenswear LLC in March 2020. This clothing line, made from organic cotton, was developed in response to the rising demand for environment-friendly garments. Fortune Business Insights presents this information in their report titled "Global Baby Apparel Market, 2023–2030."

List of Key Players Profiled in the Report:

  • Carter's, Inc. (U.S.)
  • Hennes & Mauritz AB (Sweden)
  • Gerber Childrenswear LLC (U.S.)
  • Cotton On Group (Australia)
  • The Children's Place, Inc. (U.S.)
  • Industria de Diseño Textil, S.A (Inditex) (Spain)
  • Nike, Inc. (U.S.)
  • Mothercare plc (U.K.)
  • Gianni Versace S.r.l. (Italy)
  • Burberry (U.K.)

 

Segments:

Bodysuits Garner Substantial Market Share due to the Convenience Offered

Based on type, the market is divided into bottom wear, top wear, and others. Top wear is further segmented into bodysuits, tops/shirts, and others. Bodysuits segment is anticipated to capture a substantial market share for offering parents a convenient solution for diaper coverage and effortless access to diaper changes.

Preference for Cotton Clothes leads to Segmental Growth

Based on material, the market is divided into cotton, wool, and others. The dominance of the cotton segment is attributed to its inherent softness, which is highly favored for children's wear.                                      

Increasing Newborn Boys to Lead to the Boys Segment Dominance

Based on end-user, the market is bifurcated into boys and girls.
Due to higher number of male newborns compared to female newborns globally, the boys segment is anticipated to lead the market.

Geographically, the market is studied across North America, South America, Europe, Asia Pacific, and the Middle East and Africa.

Report Coverage:

The report offers: 

  • Major growth drivers, restraining factors, opportunities, and potential challenges for the market. 
  • Comprehensive insights into regional developments. 
  • List of major industry players. 
  • Key strategies adopted by the market players. 
  • Latest industry developments include product launches, partnerships, mergers, and acquisitions.

Drivers & Restraints:

Positive Impact of Assisted Reproductive Techniques to Drive Market Growth

Assisted reproductive techniques, such as in-vitro fertilization and surrogacy, have played a crucial role in addressing parental infertility concerns, resulting in an increase in the number of newborns. This, in turn, has increased the baby apparel market share. Furthermore, infants up to the age of 24 months tend to outgrow their clothing sizes quickly, leading to frequent purchases of new clothes.

On the contrary, renting, leasing, and re-commerce practices may impede the baby apparel market growth.

Regional Insights

Asia Pacific Leads the Market due to Presence of High Population

Asia Pacific holds 38.64% of the global revenue in the baby apparel industry. China is anticipated to lead the market due to cancellation of the single child policy.           

The growth of the market in Europe is fueled by rising demand for full-body nightwear and winter wear, attributed to the cold climatic conditions experienced during the winter season.

Competitive Landscape

Market Leaders Focus on Acquisitions and Mergers to Exceed Reach
To solidify their position in the market, major players are implementing strategies such as acquisitions and mergers and enhancing the supply chains. An example of this is the Children's Place, which acquired the assets of Gymboree and Crazy 8 in April 2019, thereby broadening their range of kidswear products and expanding their product portfolio.

Key Industry Development: 

  • November 2022: Bed Bath & Beyond Inc., North America’s baby and toddler specialty retailer, launched its buybuy BABY banner. The launch offers customers a large collection of baby and toddler essentials.

Reference Link:

https://www.fortunebusinessinsights.com/baby-apparel-market-102106